看到这几张平面作品为之一振，仔细分析它的视觉语言，这种被打动也许来自如下。
实际空间中的物体间比例被错置、颠倒，物体是实际的物体，而物体与物体之间的比例关系却与我们惯常认知相悖，孩子被放大，大人被缩小，孩子是大的，大人是小的。实际上孩子和大人各自仍然带着它本来的空间，围绕在它周围的那个空间，那个空间也许并不实际存在在这画面里，但却可以说是存在在我们的脑子里感觉里。作品制作了一个类真实的空间，大人和孩子的整个所处那个空间，因这空间的放佛真实，于是它和大人孩子各自所带着的空间产生了不断蹂躏我们的固有空间认知的矛盾。也许这就是所谓张力。
看到这几张作品，想到了Neo Rauch的画，呵呵，其实我是想着Neo Rauch的画看这几张平面作品的。
Vater(Father) 2007 Neo Rauch
前三张作品的说明
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Indian Association for Promotion of Adoption and Child Welfare has launched this touchy and effective print advertisement campaign to persuade people to adopt a child. The campaign was undertaken with a view to find a home for orphan or deserted children so that they can have a family. The organization works to help these unprivileged children who are in dire need. The advertisements are showing children are hugging adult mom and dad who are acting like kids.
This portrayal was deliberate to show that if one adopts a child will get more than what he or she will concede. And to express this idea the campaign decoded things upside down, means children as grown mom or dad and mom and dad have been depicted as children. The presentation of the advertisements is really strong and effective. The copy reads as, ‘Adopt. You will receive more than you can give.’ The campaign was developed by Ogilvy&Mather.
（源自）
Bronze at the Cannes Lions 2007 in the category Print.
Ads from IAPA, the Indian Association For Promotion Of Adoption & Child Welfare, Mumbai, India.
“Adopt. You will receive more than you can ever give.”
Agency: Ogilvy & Mather, Mumbai India
Advertiser:
IAPA, the Indian Association For Promotion Of Adoption & Child Welfare
Agency:
Ogilvy & Mather
Additional credits:
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay/Rajiv Rao
Copywriter: Sumanto Chattopadhyay
Art Director: Rajiv Rao/Elizabeth Dias
Photographer: Suresh Natarajan
（源自）
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